Pac-12 Networks Brings Live College Sports Online And On The iPad, With An Assist From Ooyala

Pac-12 is going digital in a big way, with the launch of a website and an iPad app that will let college sports fans follow all their favorite teams wherever they are. The whole thing was made possible because 18 months ago, the Pac-12 conference decided to consolidate all of its media rights, and launch its own sports networks for fans of its teams. It then built a studio in San Francisco for the TV networks and hired a digital team to create an online and mobile presence. Now, all of that work is paying off, especially on the digital side of things. The digital team was formed in February, and has just 12 team members. Yet, in just six months it launched the Pac-12 video site has live feeds from its various networks, as well as a ton of on-demand video, including recaps of key matchups, exclusive interviews, and behind-the-scenes stories about student athletes, faculty, and their universities.

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